Creative marketing strategist focused on acquiring, onboarding, and retaining highly active and profitable users. Results-oriented with the proven ability to bring complex products to market in a high-impact way.
Channel testing, paid acquisition, SaaS retention, lead-gen, email & referral programs, funnel optimization.
Brand management, strategy, & development, positioning, social engagement, strategic partnerships,
User onboarding, usability testing, personas, creative optimization, product optimizations, heuristics.
Originally from New York, I speak three languages and lived in Beijing for eight years where I worked with creatives like Ai WeiWei and was tapped by a major Chinese app to help launch a new American product. Previously, I founded my own companies and ran user growth at a Fin-tech startup. Today I head up all acquisition efforts for a Y-C backed IoT smart home company in the Bay Area.
"Get your funnel tight." - John Korkidis
Always room for growth. I have an unquenchable thirst for learning and truly enjoy the challenge of leading new product introductions and navigating turbulent waters. I am happiest when working closely with individuals and communities who are passionate about making a positive impact on people's lives.
Kuna Systems (Smart Outdoor Home Security): Customer Hardware Acquisition & Subscription Retention.
TruValue Labs (Sustainability Meets Big Data): Lead Generation, User Acquisition, Onboarding & Retention.
Momo (Nasdaq-listed Chinese app): Go-to-Market Strategy, Brand Marketing, & New Product Planning.
Jellymon (Boutique Creative Agency): On/Offline Brand Advertising, Influencer Marketing, & Research.
RAWR! (Research & Development Incubator): Brand & Marketing Strategy, Strategic Partnerships. Fireside chats
Platoon (Cultural Development Agency): Digital Campaigns & Offline Event Marketing Strategy.
BANG Producers (Event and Guerrilla Marketing Activations): MTV, Calvin Klein, RedBull, Heineken.
“John is a creative and strategic thinker with a deep understanding of user acquisition, onboarding and retention. At TruValue Labs, John successfully led several marketing and product initiatives to drive customer growth. He's a problem solver, multi-talented, and an all around great guy to have. .”— Phil Kim | Co-founder & Chief Product Officer at TruValue Labs
“It is not easy to find a creative thinker like John in general. To find him in Beijing was incredible. We created some really nice projects there and his 360 knowledge gives him the opportunity to do even grater projects. Work with him and you will know..”— Christoph Frank | Owner, Platoon Cultural Development
“John is very passionate about and committed to his work. He has a very diverse skill set that makes him effective in a variety of different roles, and a keen way of breaking down problems and analyzing them, as well as generating good ideas.”— Sic Zhang | CEO, Momo
“Genius.”— Ai Weiwei | Artist
likes per photo
Interested in exciting opportunities and looking to connect with unique individuals, creative influencers, leaders and mentors.